BEE’S Hardware is a branding concept for a national hardware corporation. The concept references bee colonies—
which work in unison to build their shelter and protect their own—to place emphasis on
the ‘teamwork’ aspect of construction and to celebrate the idea of people coming together to build a better world.
This was a collaboration with AJ Stallings of ECU Athletics. The project included research, naming, logo design, stationery design, signage, transportation, and layout design for the brand standards manual. Read the full brand standards manual here.